How I work
I start with the content structure and see what's fighting for attention. The eye should land without effort—if I'm deciding where to look first, the hierarchy isn't working. I reject center-aligned body text outright: it makes scanning impossible.
What I look for
Tools
Pen and paper first, then Figma. The sketch kills bad ideas faster.
Influences
No one consistently. I pull from whatever solves the problem I'm stuck on.
Recent thinking
What stays consistent across products versus what should flex per context. (January 2025)
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